How is the internet shaping the future of journalism?

Citizen journalism, also known as public or participatory journalism, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information," according to the seminal report We Media: How Audiences are Shaping the Future of News and Information, by Shayne Bowman and Chris Willis. They say, "The intent of this participation is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires. Citizen journalism should not be confused with civic journalism, which is practiced by professional journalists. Citizen journalism is a specific form of citizen media as well as user generated content. (Wikipedia, 2008).


After all this talk about citizen journalism, what it is and how it is revolutionalizing the journalistic profession, let's look at the advantages of online journalism as compared to traditional journalism first.

1.Easy access: What were the chances before the Internet that someone abroad would read an article written in a small-town newspaper? Major metropolitan markets to heartland weeklies are getting exposure like never before by writing the right stories with key buzzwords to be picked up on news searches such as Google and Yahoo. It's truly an exciting era of news globalization.

2.Clips files: Instead of running to the Kinko's with a folder full of ragged clips every time an opportunity beckons, journalists can easily compile their work on Web sites for all to peruse. By using links to one's paper or freelance clients, a journalist can also show these entities that he or she is generating reader interest and driving traffic to their Web sites.

3.Reader feedback: In the print world, readers can respond with letters to the editor that most often don't wind up in front of the reporter. But when a journalist's work is online, discussion on blogs and other sites gives a reporter the opportunity to eavesdrop on the conversation -- and get invaluable feedback about what the readers really think.

4.No limits: Many publications have launched online publications bearing the same name with original content, such as The Wall Street Journal's OpinionJournal and National Review Online. Though these pay less than print, the exposure is great and -- because there are no ad stack design constraints -- one usually isn't hindered by maximum word counts.

In the future, a journalist may not see as much of his or her work on newsprint, a clipping stuffed in a scrapbook. But a lot more people will be reading that journalist's work, and that's really what it's all about.

Multimedia use in marketing of products

"More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy.

For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.

My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers and buyers. Yes, multimedia does improve conversion rates but it has to be done right and convey professionalism. This is absolutely essential.

When it comes to video and audio content online, what’s often been the case is that those who have tried to add this type of media content to their websites have unfortunately had disastrous results. For example, with video content, many have added videos to their webpages that are of extremely poor quality, small and ugly. The overall experience for the viewer - Poor. One of the biggest problems has been the fact that the videos load very slowly. Visitors are turned off completely by the fact that they have to wait for minutes, even longer sometimes in order for the video or audio file to start playing. This, unfortunately, is a result of these webmasters using cookie- cutter solutions to add video or audio content to their site without really knowing the implications and limitations. As I said, with multimedia…either do it right or don’t do it at all. For those who do their research and take a little time to produce video and audio content that is of good quality, the results have been tremendous.
Bottom Line: If you want to capture the attention of your visitors,you need to use top notch technology to bring your message to that person and provides the viewer with a positive experience.

If you do plan on adding video and audio content to your website, here are a few simple guidelines to follow when determining what the best multimedia solution is for you:
Cost Effective: You need a solution that doesn’t cost an arm and a leg and leaves you with great video and/or audio content on your website but flat broke.

Fast loading Media Content (Video/Audio) that can play almost immediately. Website visitors are fickle and impatient so its not wise to keep them waiting when trying to view your video advertisement or listen to your audio message.

Superior Website Integration: Video and Audio Content that can appear to be seamlessly Integrated into your websites and emails. Viewers don’t have to view video and audio ads with media player’s that annoyingly pop-up on top of their internet browsers and distract them from the rest of your website.

Superior Customization: Video and Audio Advertisements that can be customized for your websites and emails based on your specific requirements.
The ability to handle a large volume of simultaneous visitors.

Large-Scale Playability: Viewing/Listening DOES NOT require the download of additional plug-ins. Don’t make your visitors have to download any special software to view or listen to the video and audio content on your website.

The media content needs to be of reasonably good quality and resolution. Don’t worry, you don’t need Lord of the Rings quality to provide your website visitors with a positive experience. They won’t expect perfect quality but you need to make sure that the content is of good quality.
Of course, we can get into specific details about each one of these things but we won’t get into that in this article. These are just high-level, general guidelines that you can follow when shopping around for a good multimedia solution for your business.

Multimedia does have impressive results from a marketing perspective. That’s why the big companies and brand names are utilizing multimedia content to sell their products and services. However, not everyone has the exact same budget and requirements and if you are looking for a multimedia solution you need to spend some time shopping around to find a solution that offers the best bang for the buck."

Resource Box:
Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter “The Intelligent Marketer” at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane’s also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com) (http://www.videoaudiogenerator.com/).


As seen from the excerpt above, we can tell that not all use of multimedia technology can be useful and most of the time it depends on the sophistication and professionalism of the multimedia tools.

Recently. i visited the singtel and sony ericsson websites because i was looking for a new phone. I was extremely impressed and drawn to the website simply because the multimedia techonology used to market their products, be it mobile promotions or mobile phones, produced extrememly eye-catching results. As a customer, i was lured into viewing more of this website and looking at more of the products, simply because everything was interactive, fun and eye-catching. For example, i could choose the model of my phone by just moving my mouse across this whole line of mobile phones. Long gone are the days when we have to click on images one by one while another page is opened to reveal information. Things were fast, interactive and fun for me because of the use of multimedia technology.

http://home.singtel.com/hotdeals/#link?page=Mobile

Today nearly half of the U.S. population, over 125-million people, has broadband internet access (Nielsen/NetRatings, September 2005). At the same time, advances in technology are enabling audio and video information to be accessed virtually anywhere at any time. No longer just a novelty, multimedia in all its forms is becoming a staple of many websites and a communication tool for all to use.

For small businesses especially, the ubiquitous access to video, audio and graphical content, togetherwith a sharply reduced cost of production and distribution, has opened a world of promotion and communication opportunities that were once reserved only for television advertisers with alot of financial support. So just as the web itself allowed small enterprises to appear as big as their aspirations, the broadband revolution now lets those with smaller budgets reach wide--and niche--audiences with a fully engaging multimedia that lets the message come through loud and clear.

There has been two approaches that have been prevalent in the use of multimedia and these include the multimedia news release and the podcast. Itcan put your business in the multimedia space cost-effectively and with the expertise of professionals to guide you along the way.

The Multimedia New Release (MNRs)
If you've ever distributed a text news release or given a slide presentation, you know that every story can (and should) be enhanced with visuals. A multimedia news release (MNR) presents information in an HTML format, like a mobile website,
that can be customized to include a text news release, Video or Audio News Release content (VNR or ANR), B-Roll footage, sound bites and links to other marketing materials such as product brochures, customer testimonials and more. Just like a text news release, the MNR can be distributed to TV, radio, web or print media, or sent directly to customers and prospects, industry groups, employees and others as a direct marketing or education tool.

Ideal for launching new products or services, the MNR allows for a greater depth of information to be conveyed--in picture, sound and written form. This is particularly important when a product is "difficult to visualize," highly technical or requires extensive explanation.
Of further benefit to small businesses is that MNRs offer a level of flexibility that enables companies to use any pre-existing multimedia content, leveraging the material in ways that'll generate renewed customer interest. Video footage of a product demo or snippets from an archived radio commercial, for example, can be reformatted and redistributed online to reach a huge, entirely new audience and attract even greater attention.

For instance, a company launching a new medical device could use an MNR to combine visual, audio and written content into a single product release. The MNR might incorporate a text news release, a demo video, animation on how it works, a recorded Q&A session with a doctor, and a testimonial from a patient. The entire digital package could then be distributed directly to doctors and interest groups, sent to key media outlets over a newswire and placed in the media, employee or public sections of your own website. Within the same MNR, recipients could also be encouraged to submit queries regarding the device or to register to attend a webinar (online seminar) which will showcase the product in more detail.

As an added bonus, MNRs are ideally suited for search engines, and when properly formatted for them can vastly increase a company or product's exposure. MNRs, like websites, can be optimized to increase their attractiveness to search engines and to display the content higher in natural search-engine results. (Optimizing your content for search engines is a must-do, regardless of format because virtually all sales today begin with a visit to a search engine for the latest information.)

Podcasting
Video podcasts are fast becoming an important outlet for marketers and advertisers who want to reach a financially capable, media-savvy audience. According to the Pew Internet & American Life Project Report (April 2005), more than 22-million Americans own iPods or MP3 players, and more than 6-million adults have downloaded a podcast of some type.
Podcasting relies upon RSS (Really Simple Syndication, an XML-based format) to deliver MP3 audio and video files. Users can subscribe to podcast "feeds" through their RSS "readers" or through Apple's iTunes database. The initial content and subsequent updates or episodes are then automatically copied to the iPod or other audio device when it's connected for battery charging. IPod users then view or listen to podcasts on the train, at the gym and so on. In addition to iPods, podcasts can be accessed directly via computer from yours or others' website.
Similar to an MNR, companies can create podcasts using entirely new content, or they can develop them using pre-existing video or audio material. Regardless of the source material, the final podcast must be brief, inventive and dynamic. If the content doesn't keep the interest of the viewer or listener, the individual will likely not stick around long enough to take the desired action.

Podcasts also have applications beyond marketing. As an internal communications tool, podcasts can be used to keep members of a sales force up-to-date on a company's latest developments or product upgrades. For instance, the aforementioned medical device company might use a podcast to demonstrate to its employees and sales force the benefits of all its new devices as they're rolled out, enabling the sales force to visualize how the product should be marketed and communicated to potential customers.

Once beyond the reach of most small businesses, advances in internet and multimedia technology has now made audio and video both accessible and effective for small and medium-sized businesses. The result is better ways to bring your message to your many audiences, moving them faster from awareness to interest to intention to buy, even facilitating their ability to respond. Importantly, like websites themselves, what was once a nice idea, multimedia is fast becoming the preferred tool to address increasingly sophisticated audiences and thus, to remain competitive.

Political Campaigning on the Internet

Twice as many Americans used the internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002. Some 15% of all American adults say the internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002. A post-election survey shows that the 2006 race also produced a notable class of online political activists. Some 23% of those who used the internet for political purposes, the people we call "campaign internet users" actually created or forwarded online original political commentary or politically-related videos. (pewinternet.org, 2006).

The trend stated above has been a very common phenomenon during the U.S elections and political campaigns.Even now,as Barrack Obama and Hilary Clintion are campaigning for the recent elections, the internet has been one of the first choices of medium used to reach voters and to reach the people.

In one of Obama's speeches, he stated that our generation has grown in such a way that has "reshaped our economy to compete in the digital age".

The immense transformative power of technology and innovation and how they can improve the lives of all Americans has been one of the most important items on Obama's list. Even as he campaigns for the election, he sees that technology offers the tools to create real change in America.

Obama’s forward-thinking 21st century technology and innovation policy starts by recognizing that we need to connect all citizens with each other to engage them more fully and directly in solving the problems that face us. Perhaps that is why, he has extensively used the internet to reach to the people and to aid his political campaigning.

That is an example of political campaigning using the tools of the internet (web 2.0).

However, using the internet can not all be good. If we looked at the traditional methods of political campaigning, such that which Singapore uses, such as visiting neighbourhoods, going door to door and interacting directly and face-to-face with people cannot be directly copied and imitated by the tools of the internet. There are several differences between the two and perhaps that is also why Singapore, although having the capability and technology include the internet for politics, still remains and keeps its traditional methods of political campaigning.

The interpersonal touch can be lost through the use of the internet for political campaigning. Sincerity is more visible and even tangible through the use of traditional campaigning. However, there are also, limitations to the traditional methods of campaigning such as the audience reach. Not as much people can be reached using the traditional method and it can also become a very tiring, and tedious job to constantly engage in community visits, as building interpersonal rapport can be a very time consuming effort. Therefore the internet can be a very usefull tool despite the little inconveniences that the internet might provide such as the exclusion of interpersonal activities-which can be remedied with the use of social media.

Spyware, Trojan Horses and such.

According to Wikipedia, "although the term cybercrime is usually restricted to describing criminal activity in which the computer or network is an essential part of the crime, this term is also used to include traditional crimes in which computers or networks are used to enable the illicit activity."



Cybercrime is criminal activity done using computers and the Internet. This includes anything from downloading illegal music files to stealing millions of dollars from online bank accounts. Cybercrime also includes non-monetary offenses, such as creating and distributing viruses on other computers or posting confidential business information on the Internet.Perhaps the most prominent form of cybercrime is identity theft, in which criminals use the Internet to steal personal information from other users.

Two of the most common ways this is done is through phishing and pharming. Both of these methods lure users to fake websites (that appear to be legitimate), where they are asked to enter personal information. This includes login information, such as usernames and passwords, phone numbers, addresses, credit card numbers, bank account numbers, and other information criminals can use to "steal" another person's identity. For this reason, it is smart to always check the URL or Web address of a site to make sure it is legitimate before entering your personal information.Because cybercrime covers such a broad scope of criminal activity, the examples above are only a few of the thousands of crimes that are considered cybercrimes. While computers and the Internet have made our lives easier in many ways, it is unfortunate that people also use these technologies to take advantage of others. Therefore, it is smart to protect yourself by using antivirus and spyware blocking software and being careful where you enter your personal information. (techterms.com, 2008).



These are some statistics, as shown in this graph depicting the different types of cybercrime such as financial frauds, identity thefts and virus/worm/trojan infections. (http://www.osc.edu/, 2008).

Speaking of spyware, my computer was hit by some spyware not a long time ago. When it was infected with the spyware, i had initially no idea that my computer was hit by dangerous spyware which could wipe out my entire computer system until my computer started to act really slow and when i opened my internet pages, i was directed to a different website instead of my usual home page, msn.com. I did not know how to deal with the spyware so i started to listen to everything that popped up on my computer as an information bubble, especially the one which told me to download a spyware software. So clicked on the bubble, and downloaded this 'software' which to my despair, was spyware itself! So it is actually amazing how this spyware can be, intruding into every aspect of your computer and even tricking you into downloading it.

From then on, i had to virus scan my computer regularly, be consisently watchful of the items i download by checking if the source is credible or not e.g. microsoft.com. I was also careful not to download anything that looked or sounded funny or was not familiar to me and i was also on the look out for the signs of spyware 'infection' which includes pop-ups suddenly appearing and slow performance.

ISN Security Watch has reported that “2008 will see an expansion of economic espionage in which nation-states and companies will use cybertheft of data to gain economic advantage in multinational deals.” Is this so much an expansion of a social-ill, or a facilitation?

However,the fault is not to be found with technology, but with humans. If anything, something like the internet should be considered as somewhat of a mirror or looking-glass that only reflects the behaviour and flaws of humans, magnifying those tendencies back at us. Thus, old scams that prey on human weaknesses, such as greed, are facilitated through e-mail increasing the rate of such crime. Likewise, bullying which for so long has been ignored in our schools is only aggravated, becoming pervasive and unrelenting for victims. Economic espionage, These threats aren’t new, however, they are just being facilitated through advancing technology.

Until we shift our focus away from the technology and onto the underlying threat that is human nature, these problems will only continue to worsen. As with many security related issues, our attention is misplaced on the immediate consequences - the tools, the victims or the crimes. As a result, we don’t dig beneath the surface of the situation to address the true source of the problem. Behind every issue undoubtedly stands a human. Our approach to security must begin to accept this fundamental principle if we are ever to achieve stability.

MICROSOFT SURFACE!!

I had no idea this amazing piece of technology even existed until it was shown in class. It made me ponder about how technology is rapidly changing and is starting to evolve to make the future arrive faster. It makes us think about the possibilties of future technology.

The new microsoft tabletop is extremely unique in the sens that one can touch a colour in the one-screen palette and draw an image on the screen. For example, you can touch the colour blue and draw perhaps a sky out odf it with your own fingers. It sort of reminds me of finger painting classes when we were in kindergarten, except that it is now in the form of new technology.


The possibilites of Microsoft surface are endless. It can be made in such a way that understands all your finger's commands and also recognizes various objects. The system can even be designed to set up a plate on the surface and the system throws up a menu. We just have to sit back and wait for technology to progess to see much more amazing things ahead of us.



The Microsoft Surface is not simply just another touch-screen compuer, it represents the future.
No longer do we have to use a keyboard and mouse. Navigation can be done by touching the menu and it can do much more things which a few years ago we would have thought impossible.

The Features of Microsoft Surface


Microsoft notes four main components being important in it's interface: directinteraction, multi-touch contact, a multi-user experience, and object recognition. This device also enables drag and drop digital media when wi-fi enabled devices are placed on its surface such as a Microsoft Zune, cellular phones, or digital cameras. It features multi-touch technology, that enables multiple points of contact.

This technology allows non-digital objects to be used as input devices. This means that the source of information does not necessarily have to be digital in form.This is because,the technology does not rely on restrictive properties, such as the capacitance, electrical resistance, or temperature of the tool used .

Direct interaction: Facility to manage digital information with hand gestures and touch instead on mouse and keyboard.

Multi-touch contact: User need not use only one finger to manage digital data. If user dips five fingers in five different colors in the on screen paint palette and draws five lines with five fingers, you get five lines with five colours.

The Possibilities of the Microsoft Surface

It depends on the creativity of the solution developers and the willingness of the businesses to change their infrastructure to accommodate Microsoft Surface.

Restaurants may have custom built furniture to sit around the Microsoft Surface, which wotks as a table as well as a computer. The menus pop up based on specific cutlery, so that one can select the items to be ordered. Send emails or browse the net Play games till the items are served. These are just a few of the Possibilities of Microsoft Surface.


You go to a mobile stores and want to check the models you like and compare few models. Just pick them off the rack and place them on the Microsoft Surface. You can see the features as well as the comparisons. You then select one model and check out the accessories for that mobile phone. Drag them to the order menu. Check the ringtones. Drag them to the Mobile phone, so that they are automatically loaded on to the mobile phone. Check the items selected and the bill. Add items or delete items simply by dragging in or out of the menu with your hands. Once you are ready, confirm the bill. You also may be able to pay the bill by simply placing the credit card on the Microsoft Surface and drag the bill to the creditcard. And there goes your payment safely and securely and you need not give the credit card to anyone for swiping. Such are the possibilities that make your shopping memorable.


It may not be a distant dream where the teachers may have a Microsoft Surface to teach the students. Students may have a custom built hardware where they can create their assignments. They place these special devices on the Microsoft Surface. The teacher may see the assignment instantly and help the student. With this kind of possibilities of Microsoft Surface, learning could become fun.

E-learning 2.0 and its Tools


The traditional approach to e-learning has been to employ the use of a Virtual Learning Environment (VLE), software that is often cumbersome and expensive - and which tends to be structured around courses, timetables, and testing [examples listed below]. That is an approach that is too often driven by the needs of the institution rather than the individual learner. In contrast, e-learning 2.0(as coined by Stephen Downes) takes a 'small pieces, loosely joined' approach that combines the use of discrete but complementary tools and web services - such as blogs, wikis, and other social software - to support the creation of ad-hoc learning communities.
Examples of e-learning 2.0 apps and websites
edublogs.org and wikispaces.com are two examples of blog and wiki resources for e-learning.

There are some interesting web apps for students such as a collaborative note taking application called stu.dicio.us and the ReadWriteThink Printing Press , which enables users to create a newspaper, brochure, etc.

For an in-depth look at one of the leaders in this space, qw can take a look at Elgg, a social network for education. This is an excellent example of how web 2.0 is shaping e-learning. Elgg is social networking software designed especially for education - built from the ground up to support learning.

Described by its founders as a 'learning landscape', Elgg provides each user with their own weblog, file repository (with podcasting capabilities), an online profile and an RSS reader. Additionally, all of a user's content can be tagged with keywords - so they can connect with other users with similar interests and create their own personal learning network. However, where Elgg differs from a regular weblog or a commercial social network (such as MySpace) is the degree of control each user is given over who can access their content. Each profile item, blog post, or uploaded file can be assigned its own access restrictions - from fully public, to only readable by a particular group or individual. Note that this type of e-learning social network is similar to "smart" social networks, in which you can put access controls around your personal details, so that only people you trust can see them. Facebook, imbee, Vox, and Multiply are all examples of smart social networks.
Another great example of an e-learning 2.0 application is ChinesePod. ChinesePod teaches Mandarin over the Web. It uses podcasting, RSS, blogging - and other Web 2 technologies - to teach Mandarin Chinese. The business model is surprisingly simple - subscriptions to language-learning materials. This complements the free offerings - basically, the Mandarin podcasts - very nicely. For example, if you want to dive into learning Mandarin straight away: select one of the episodes, plus you can participate in the discussions. The first level subscription is called 'Basic' and gets you a PDF transcript of the podcast. If you want get really serious about learning Mandarin, sign up to the premium subscription service and receive learning resources such as Review Materials and Lesson Plans.

The community aspect of ChinesePod shows what can be done with web 2.0 technologies in e-learning. Check out the Community page, which has a forum, wiki, blogs, photos, rss feeds. All the usual pieces, but each has a practical purpose. The wiki has extra links and information, the forum is well-used by users, the photos are lovely (of China), and there are a lot of great rss feeds to choose from.

Google, Microsoft, Apple, IBM - active in e-learning 2.0

What else is out there currently in Internet-based education software? Well for a start, the Internet BigCos all have products in the e-learning segment. Google offers the free Google Applications for Education (includes Gmail, Chat, Calendar, Page Creator, start page). Microsoft has a range of education products (including live.com hosting/email and potential groupware for education), and Apple offers free podcast hosting for education (iTunes U). IBM is also a player in the education sector.


Google seems to be particularly active in education, amongst the Internet companies. It has Google for Educators, described as "a platform of teaching resources". Also its Google Enterprise Professional program has at least one education provider - Blackboard become the first member of the program to focus primarily on educational institutions.

Not to mention that online office products can be used to enhance collaboration in an education setting. Google Documents & Spreadsheets for example. In effect, thebig companies are able to leverage their current product range and promote them to schools.



Collaborative E-learning Systems

As well as blogs and wikis, there is a class of e-learning 2.0 software that is more of a platform product. These are referred to as collaboration systems and examples are Elgg, Nuuvo and Digication. E-learning 2.0 tools are often promoted by educators in a grassroots manner. Which when you consider the usual hierarchical academic setting, is an interesting trend.


Traditional Learning Management System (LMS ,also known as Virtual Learning Environments (VLE), examples are Blackboard, Moodle and Sakai. As it was stated above, the big commercial software like Blackboard seems pretty traditional and doesn't have much focus on the community aspects of learning. They're expensive and are generally seen as clunky and difficult to use, unlike traditional Content Management Systems in enterprises (Vignette, InterWoven, et al). They also have a lot of features that most teachers and students don't want or need.

What exactly is Internet marketing? It is a question that we have heard time and again. We might think that Internet Marketing is one of the most commonly heard words which might lead us into narrowing our perspectives on this topic because it has become all too familiar and simple to us. ( or at least we think ). However, Internet Marketing is a big field that needs to be studied in depth or at least with much cautious effort.

Internet Marketing is defined as a component of electronic commerce. (Wikipedia, 2008). It ranges from including customer service, public relations, sales and information management. Also, with the growth and spread of internet technology in almost every home. people start to use the internet to make online purchases.

The top 10 reasons that make E-Commerce successful.

1. Advertising on other websites about your business.
2. Building a good social network to make sure a good word is passed around about your business. ( To build consumer base perhaps).
3. Having Good and strong affiliations. ( good for those who do not have their own products, where retailers can sell things through them).
4. Having an attractive website.
5.When you have Web Hosting by having your own web server/
6.When software is used to capture visitors and target audience. E.g 'Webresponse'
7. Niche Searching(allows you to find out the total number of people in a specific set of keywords to find information).
8. Selling products that cater to both local and international market.
9. Having a Goal for your e-business.
10.


Top 10 reasons why people fail?

1. Having the wrong mindset about making money on the internet. (only wanting to have 'fun' at first instead of stocking up on valuable income and stabilizing the business FIRST)
2. People are unwilling to learn about technology and how to make use of it to their own advantage.
3. People are not knowledgeable enough about available technology. ( which can be solved of course.)
4. When you are NEW at this. ( But giving up is not an option! )
5. Having the wrong expectations.
6.Setting unrealistic goals.
7. Not having ANY GOAL AT ALL.
8. Not being innovative enough can be a reason for downfall too.
9.Not accepting and manuevering according to changes around.
10. Failing to do all of the above at one time.


E-marketing and How to be successful?

To be successful in E-marketing, is it important to always try to stay away from the factors that would lead up into failure but instead put up a more positive attitude about Internet Marketing, such as having the willingness to learn more and perhaps even beyond what you alreayd know. You might be a newbie or you might have alredy done e-marketing before but how successful you are always depends on the extent to which you are willing to go to learn more and new things about e-marketing. And above all, internet marketing requires you to have a strong network with others and also having new and different strategies to go about marketing all the time.



[E-business privacy issues not completed YET.]