What exactly is Internet marketing? It is a question that we have heard time and again. We might think that Internet Marketing is one of the most commonly heard words which might lead us into narrowing our perspectives on this topic because it has become all too familiar and simple to us. ( or at least we think ). However, Internet Marketing is a big field that needs to be studied in depth or at least with much cautious effort.

Internet Marketing is defined as a component of electronic commerce. (Wikipedia, 2008). It ranges from including customer service, public relations, sales and information management. Also, with the growth and spread of internet technology in almost every home. people start to use the internet to make online purchases.

The top 10 reasons that make E-Commerce successful.

1. Advertising on other websites about your business.
2. Building a good social network to make sure a good word is passed around about your business. ( To build consumer base perhaps).
3. Having Good and strong affiliations. ( good for those who do not have their own products, where retailers can sell things through them).
4. Having an attractive website.
5.When you have Web Hosting by having your own web server/
6.When software is used to capture visitors and target audience. E.g 'Webresponse'
7. Niche Searching(allows you to find out the total number of people in a specific set of keywords to find information).
8. Selling products that cater to both local and international market.
9. Having a Goal for your e-business.
10.


Top 10 reasons why people fail?

1. Having the wrong mindset about making money on the internet. (only wanting to have 'fun' at first instead of stocking up on valuable income and stabilizing the business FIRST)
2. People are unwilling to learn about technology and how to make use of it to their own advantage.
3. People are not knowledgeable enough about available technology. ( which can be solved of course.)
4. When you are NEW at this. ( But giving up is not an option! )
5. Having the wrong expectations.
6.Setting unrealistic goals.
7. Not having ANY GOAL AT ALL.
8. Not being innovative enough can be a reason for downfall too.
9.Not accepting and manuevering according to changes around.
10. Failing to do all of the above at one time.


E-marketing and How to be successful?

To be successful in E-marketing, is it important to always try to stay away from the factors that would lead up into failure but instead put up a more positive attitude about Internet Marketing, such as having the willingness to learn more and perhaps even beyond what you alreayd know. You might be a newbie or you might have alredy done e-marketing before but how successful you are always depends on the extent to which you are willing to go to learn more and new things about e-marketing. And above all, internet marketing requires you to have a strong network with others and also having new and different strategies to go about marketing all the time.



[E-business privacy issues not completed YET.]